Voter Measurement 2020

The voter measurement study was conducted by USUMA on behalf of the Konrad Adenauer Foundation. In the survey period 08.07.2020 to 30.12.2020, eligible voters aged 18 and over were surveyed in telephone interviews (CATI) on the following topics: Party identification as social identity, factors of the voting decision. Lifestyles according to Otte, positional issues of taxes and duties, immigration and climate, party identification, attitudes towards politics, state and society, party image, own image, political interest, closeness/dislike of parties, Sunday question and alternative voting intention. The respondents were selected using a disproportionately stratified random sample from an ADM selection frame including landline and mobile phone numbers (dual-frame sample).<br>Party identification; used to think better of the parties that are now rejected; party identification as a social identity (when I talk about the party, I usually say we rather than they, the party stands for my values and basic convictions, the party does a lot for people like me, the party was already voted for in my parents´ house, when things go badly for the party, I suffer with them); factors in the voting decision (e.g. convincing substantive positions, convincing candidates, feeling of solidarity, solves political problems, socially oriented, Christian-oriented, etc.); lifestyles according to Otte; the government should stick to planned measures even if the majority of citizens are against them; position statements on the topics of taxes and duties, immigration and combating climate change; closeness to/dislike of parties; attitudes towards politics, the state and society (it doesn´t matter whether I make provisions for old age, the money won´t be enough in old age (only for non-retirees), I can´t influence how much pension/money I will receive in old age, rarely does anything happen in politics that benefits the little man, MPs are hardly interested in the problems of the people who elect them, politicians say this or that depending on how it suits them); party images and own image (e.g. stability, prosperity, predictability, reliability, security, consistency, proper governance, etc.); political interest; party preference (Sunday question); alternative voting intention.

Demography: sex; age; employment situation; short-time work; situation if not employed; current unemployment as a result of the coronavirus crisis in Germany; highest general school-leaving qualification; highest vocational qualification; denomination or religious community; other religious community (open); frequency of attending religious services; personal migration background or parents´ migration background; assessment of household income; financial consequences of a major purchase (no problem or major challenge); household size; number of children under 18 in the household.

Additionally coded were: respondent ID; district; federal state; weight; rated parties (random selection); unpopular parties (random selection); filter (split half); number of cell phone numbers via which the respondent can be reached personally by phone; number of landline phone numbers via which the respondent can be reached personally at home; political municipality size class.