eCommerce Benchmark KPIs: Grocery in Portugal

In 2023, next to an add-to-cart rate of 15.9%, a cart abandonment rate of 70.5%, and a conversion rate of 4.7%, the eCommerce Benchmark KPIs for Grocery in Portugal also consist of an AOV of US$67.4, a discount rate of 9.4%, and a return rate of 5.2%.

于2023年，葡萄牙电商杂货领域的基准关键绩效指标（KPI）包括：15.9%的添加购物车率、70.5%的购物车放弃率、4.7%的转化率，此外，平均订单价值（AOV）为67.4美元，折扣率为9.4%，退货率为5.2%。