Dataset of Fear of Missing Out and the Digital Consumer Experience: Gender-Specific Analysis of Digital Moment of Truth

This study examines the impact of Fear of Missing Out (FOMO) on consumer behavior toward Nike products, emphasizing the Moments of Truth framework and gender-based differences. Considering the growing influence of social media and digital connectivity, which amplify the FOMO phenomenon, the research seeks to clarify how FOMO drives consumer engagement within luxury markets. A quantitative method was adopted, utilizing a structured survey instrument with data collected from 100 respondents (41% male and 59% female), predominantly aged between 20 and 29 years. The data were analyzed using the PLS algorithm to ensure the validity and reliability of the findings. The results demonstrate that FOMO significantly affects certain Moments of Truth across both genders, although other stages show less pronounced effects. The findings offer valuable insights into the role of FOMO in shaping consumer perceptions and behaviors, providing a foundation for further investigations into how these patterns may vary across different demographic and cultural contexts. Such research is essential for informing marketing strategies tailored to diverse consumer segments in an increasingly competitive environment. The study also acknowledges limitations, recommending future research to employ larger, probabilistic samples with balanced demographic distributions to improve the generalizability and robustness of the results.