Collaboration in Clean Rooms (Identity Resolution)

# Experian Identity Boosts Your Clean Room ROI

**Collaborating with Experian in the Snowflake Data Clean Room maximizes match rates while maintaining security.** No matter what identity data you and your partner bring into the clean room, Experian provides offline and digital identifiers for successful collaboration. This leads to better data resolution, valuable insights, smarter activation decisions, and more accurate measurement and attribution for both parties.<br/>

**Experian Identity Resolution is an identity service that helps you access Experian's rich identity data to resolve disparate data sets.** It unlocks new audience insights among distributed data without leaving your cloud infrastructure. Matching previously unmatchable identification data enhances collaboration and safely delivers new opportunities to share with partners and stakeholders.<br/>

**Ideal for organizations already using the Snowflake Clean Room environment to share data, Experian Identity Resolution enables you to connect and explore multiple data sets, preserve data privacy, expand your audience, and improve ad targeting.**

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## **More specifically, your partner and you can use Experian identity data to resolve the following data points:**

- Name
- Email
- Phone number
- Postal Address
- IPs
- CTV IDs
- HEMs
- Universal IDs
- MAIDs
- Cookies
- Experian Living Unit IDs (LUIDs)
- Experian Person IDs (PIDs)<br/>

## Identity Resolution can be Performed on:

- First Name
- Last Name
- Postal Address
- Zip 11
- Email Address
- Phone Number

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## Data Provided

- Match Keys from Offline and/or Digital Graph

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**Experian: A Leader in Identity Resolution**

Experian has been a trusted leader in identity resolution for decades, developing solutions that address digital and offline identities. Now, you can access their intelligent identity resolution services directly within your data-sharing environment.

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**Trusted Identity Partner**

Enhance your data collaborations with Experian's support directly in your Snowflake Clean Room. Their expertise helps you maximize the value of your data-sharing initiatives.

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**Secure and Actionable Data**

Your data remains stored and analyzed within your controlled environment—this doesn't change. Experian Identity Resolution provides the privacy-safe identifiers you need to match and act on your data without compromising security.

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**Privacy-Safe Compliance**

Experian's solutions come with built-in compliance with key privacy regulations, ensuring more secure and successful data collaborations.

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**Breadth and Depth of Data**

Use Experian's extensive identity data, including offline data, LUIDs, PIDs, and digital IDs covering all US households and consumers, to achieve better match rates.

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**Real-Time Insights Through Identity Resolution**

Improved data matching enables real-time insights, driving accurate and informed marketing decisions in the moment.

搜集汇总

背景与挑战

背景概述

该数据集提供Experian身份解析服务，帮助用户在Snowflake数据洁净室中安全地匹配和整合多源身份数据（如姓名、地址、电子邮件等），以提升数据协作效率、保护隐私并优化广告定向。