Distribution of digital retail media ad spending in Mexico 2019-2025, by network

The sources forecast that, in 2024, Mercado Libre's share in Mexico's digital retail media advertising spending will surpass Amazon's, with the figures reaching 40.9 and 39.1 percent, respectively. The trend was project to intensify in the following year. According to another source, Mercado Libre alone accounted for an estimated 48 percent of Latin America's online retail media ad revenues in 2023.

据预测，至2024年，Mercado Libre 在墨西哥的数字零售媒体广告支出市场份额将超越 Amazon，具体比例分别为40.9%和39.1%。此趋势预计将在下一年进一步加剧。根据另一来源，仅 Mercado Libre 一家便占据了2023年拉丁美洲在线零售媒体广告收入的大约48%。