Italy: reasons for choosing an online bank 2017, by gender

This statistic illustrates the reasons why customers chose to use an online bank (as opposed to a traditional one) in Italy as of November 2017. According to the survey results, about 45.2 percent of male respondents indicated to prefer online banks due to more convenient usage of banking services via web, compared to 37.5 percent of female respondents. Female respondents were more susceptible to effective advertisement campaigns (19.3 percent), as opposed to the male respondents (13 percent).

本统计图描绘了截至2017年11月，意大利客户选择使用在线银行（而非传统银行）的原因。根据调查结果，约45.2%的男性受访者表示，相较于传统银行，他们更倾向于选择在线银行，因为通过网络使用银行业务更加便捷，这一比例在女性受访者中为37.5%。相较之下，女性受访者更容易受到有效广告活动的吸引（19.3%），而男性受访者的比例为13%。