Institutional Trust 2009

Since 1997, MedieAkademin has carried out an annual survey titled The Institutional Trust. The survey has focused on major social institutions, such as the parliament, big business, the daily press, and TV/radio, as well as some specific companies such as Sveriges Television, TV4, IKEA, Skandia, and Volvo. The number of institutions included has varied somewhat over the years. Some of the institutions and companies have been measured every year while others have been investigated more irregularly.

The survey was carried out by TNS Sifo and involved 1000 individuals who answered a web survey between October 17 and November 2, 2009. The survey comprised 33 institutions/companies/media companies and political parties. The 2009 survey also included questions about the media coverage of the coalition government, the opposition, and the Swedish EU presidency. In addition, there were questions on Internet use and the Internet as a tool for democracy.

Purpose:

To study the trust that Swedish people have in social institutions, political parties, media, brands/companies, and leaders.