Leading Android gaming app genres reach worldwide Q3 2019

In today’s mobile world where people want access to entertainment wherever and whenever, mobile gaming has become more popular than ever. Casual games were the most popular genre of mobile gaming apps among Android gamers worldwide in 2019, with a mobile device penetration rate of 58.86 percent. Puzzle apps closely followed in second place with a penetration rate of 56.5 percent. Most popular gamesThe top Android game by reach worldwide in 2019 was Subway Surfers. The endless runner game was first released by publisher, Kiloo Games, in 2012 and is available for all main mobile platforms. Candy Crush Saga ranked second, reaching over 19 percent of Android mobile device users. The legendary candy puzzle game first hit smartphone screens in 2012 and soon became a worldwide phenomenon. While the game itself is free-to-play, players have the option of making in-game purchases to help them get past particularly tricky levels. Player spending in Candy Crush mobile games worldwide reached over 1.4 billion U.S. dollars in 2018. Despite the fast-paced nature of mobile gaming and the new releases that hit our screens every day, Candy Crush Saga still remains one of the most popular free-to-play games on the market some seven years after its release. The rise of mobile gamingOnce a niche part of the gaming industry, mobile gaming has become the jewel in the crown of the market in the last few years. The mobile gaming segment amassed revenue of 61.6 billion U.S. dollars worldwide in 2018, almost six times more than the premium console segment. The mobile segment is projected to become even more prominent in the next few years, with its share of total gaming revenue worldwide forecast to grow from 18 percent in 2012 to almost 60 percent by 2021.

在当今移动互联时代，人们渴望随时随地享受娱乐，移动游戏业因此迎来了前所未有的繁荣。在2019年，休闲游戏成为全球Android游戏玩家中最受欢迎的移动游戏类型，其移动设备渗透率高达58.86%。益智类应用紧随其后，渗透率为56.5%。最受欢迎的游戏：2019年全球范围内最受欢迎的Android游戏是《地铁跑酷》。这款无限跑酷游戏由发行商Kiloo Games于2012年首次发布，可在所有主流移动平台上运行。《糖果传奇》位列第二，覆盖了超过19%的Android移动设备用户。这款经典的糖果拼图游戏于2012年首次出现在智能手机屏幕上，很快便成为全球现象。尽管该游戏本身为免费游玩，但玩家可以选择在游戏中进行消费，以帮助他们通过特别棘手的关卡。截至2018年，全球范围内《糖果传奇》移动游戏的玩家消费额超过14亿美元。尽管移动游戏节奏紧凑，每天都有新作品问世，但《糖果传奇》自发布以来已逾七年，仍保持着市场上最受欢迎的免费游戏之一。移动游戏业的崛起：移动游戏曾是一小众的游戏产业分支，但在近几年间已成为市场中的璀璨明珠。2018年，全球移动游戏市场收入达到616亿美元，几乎是高端游戏机市场的六倍。预计在未来几年内，移动游戏市场将更加突出，其占全球游戏总收入的份额预计将从2012年的18%增长至2021年的近60%。