Ibotta for Consumer Enrichment & Insights

Ibotta has the largest collection of deterministic purchase data in the US. Our fully-licensable, 1st party data will improve your data with CRM enrichment and insights

Fields Included:
- Hashed MAID or E-mail (SHA 256)
- Retailer Channel (Big Box, Grocery, Convenience, Pharmacy, etc.)
- Purchase time
- UPC, product/brand name, category (primary & secondary) quantity, price basket total, receipt id
- zip, age, gender

Use Case #1 - Real-time analytics queries:
Leverage more than 2 billion transactions per year at an ID level to quickly understand purchasing trends for specific products, brands or categories across the span of 2 years. Build an effective sales story by using Ibotta data to identify buyer demographics, basket adjacency, cross purchases, and brand switching to acquire new consumers.

Use Case #2 - CRM Enrichment/Validation:
Licensing Ibotta's data provides a variety of helpful purchase-based data points to affirm that individuals in CRM are actually brand or category buyers, along with other items purchased in consumer baskets.

Use Case #3 - Purchase Cycle Analyses:
Understand purchase cycles for specific products and brands to become more strategic in developing/deploying advertising messages and identify the right time to deliver ads. Ibotta data allows you to understand average purchase cycles by retail channel down to specific product UPCs.

搜集汇总

背景与挑战

背景概述

该数据集提供美国最大规模的确定性购物数据，包含哈希标识符、零售商渠道、购买详情及人口统计信息，可用于实时分析、CRM丰富和购买周期分析，以支持消费者洞察和营销策略。