WorldView SAMPLE

WorldView provides key geo-level demographic attributes for 250 by 250 meter grids which cover the globe. This in turn provides immediate access to insights to help you make effective global location planning decisions and run marketing campaigns across multiple countries.

Utilising the latest satellite remote location technology, aggregated global data and machine learning algorithms, Experian has created a consistent means by which locations across the globe can be understood. Data is available from a single source and Experian has provided location, market and customer insights support for over 20 years.

WorldView allows you to:
- Benchmark performance across all locations
- Analyse catchments at the most granular level
- Understand your customers consistently and visualise data
- Optimise product distribution
- Identify new business opportunities worldwide and new territories to expand your business proposition
- Better understand your customers with greater insights
- Plan and advertise globally
- Build the right strategies for sustainability as well as growth
- Develop effective marketing strategies
- Identify areas where there is untapped demand

The data contains (amongst other attributes):
- Country Code
- Grid Code
- Administrative Area
- Population Total
- Households Total
- Male Population
- Female Population
- Population by Age (5-Year Bands)
- Population by Age and Gender (5-Year Bands)
- Population by Age (15-Year Bands)
- Population by Age and Gender (15-Year Bands)
- Unemployed Population (Selected Countries)
- Disposable Income
- Disposable Income Per Capita
- WorldView Segments
- Consumer Expenditure
- Retail Expenditure
- Points of Interest

WorldView data for the following countries is available immediately:

Albania
Algeria
Argentina
Australia
Austria
Belarus
Belgium
Bosnia and Herzegovina
Brazil
Bulgaria
Canada
Chile
China
Colombia
Costa Rica
Croatia
Cyprus (Greek part)
Czechia
Denmark
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong
Hungary
Iceland
India
Indonesia
Ireland
Italy
Japan
Jordan
Kazakhstan
Kenya
Kosovo (without North Kosovo)
Kuwait
Latvia
Lebanon
Lithuania
Luxembourg
Malaysia
Mexico
Morocco
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Peru
Philippines
Poland
Portugal
Puerto Rico
Romania
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
Ukraine
United Arab Emirates
United Kingdom
Uruguay
United States
Vietnam

Other countries are available on request.

The WorldView modelling process combines Experian data with information (copyright Michael Bauer Research GmbH), as well as data sourced from the Global Human Settlement project of the European Commission Joint Research Centre.

Expected workflow:

- Customer will make available their geo-level data with Experian by extracting the file from their Snowflake instance and sharing via Experian’s secure file transfer application.

- Subject to a signed contractual agreement, Experian will match the customer file(s) against WorldView and where a match is found, will append the required modelled attributes to the customer file(s).

- Experian will return the customer file back to the clients via Snowflake secure data share.

Data can also be provided as flat files, via API or in shape format.