Click-through rate of DEM e-mails in Italy 2020, by B2C industry

In Italy, in 2020, assciations and political organizations was the B2C (business-to-consumer) industry that eported the highest CTR (click-through rate) of direct email marketing (DEM) mails, with 9.7 percent. It was followed by large scale distribution, with 2.8 percent.在2020年的意大利，行业协会与政治组织在B2C（企业对消费者）行业中，实现了直接电子邮件营销（DEM）邮件最高的点击通过率（CTR），达到9.7%。紧随其后的是大规模分销行业，其点击通过率为2.8%。