Comscore Media Consumption – CTV/OTT Behaviors

Comscore’s CTV/OTT behavioral data provides a rich set of data based on connected TV (CTV) and over-the-top (OTT) viewership behaviors. Powered by Comscore’s Total Home Panel™, this dataset helps brands identify and reach often elusive SVOD and heavy streaming consumers, including viewers of select services such as Amazon, Hulu, Netflix and YouTube. Comscore’s router-based Total Home Panel passively measures tens of thousands of WiFi-connected devices and is built to continue capturing new technology as it emerges. Comscore leverages deterministic streaming data from the Total Home Panel as a seed set and source of truth. Seed set behaviors are extended to the entire Comscore census network via rigorous precision modeling techniques for each CTV/OTT behavior to ensure accuracy and scalability, all while preserving panelist privacy. Easily join Comscore CTV/OTT behavioral data with your internal data for valuable analytics and to optimize campaign performance.

Samples/Tables Included:

- OTT data
- Taxonomy

Fields Included:

- User ID
- ID Type
- Segment ID
- Segment Name

搜集汇总

背景与挑战

背景概述

该数据集基于Comscore的Total Home Panel，提供连接电视和流媒体观看行为的详细数据，帮助品牌识别SVOD和重度流媒体用户，并支持与内部数据结合以优化营销活动。它包含OTT数据和分类信息，涵盖用户ID、ID类型、细分ID和细分名称等字段。