Number of Lidl supermarkets in the Netherlands 2012-2022

Between 2012 and 2022, the number of Lidl supermarkets increased from 365 supermarkets in 2012 to 440 in 2022. Most of these Lidl supermarkets could be found in the South-Holland province, which includes major cities as Rotterdam and The Hague. This province was home to over 80 Lidl supermarkets. By comparison, there were less than ten Lidl supermarkets in Flevoland.  Lidl popular among larger households…    In 2021, Lidl had a penetration rate of close to 41 percent in the Netherlands. Lidl was especially popular among the larger households. Among households consisting of five persons or more, the penetration rate was considerably higher, at just under 48 percent. On the other hand, among the single-person households Lidl had a penetration rate of less than 34 percent. … such as the well-to-do households with children   Of the Lidl customers, the largest group consisted of the well-to-do households with children. This household type made up nearly 20 percent of the total customer base in 2017. Couples with a double income tend to shop less frequently at Lidl. Just over seven percent of Lidl’s customers consisted of this household type.

自2012年至2022年，Lidl超市的数量从2012年的365家增长至2022年的440家。其中大部分Lidl超市分布于南荷兰省，该省囊括了诸如鹿特丹和海牙等主要城市，拥有超过80家Lidl超市。相比之下，在弗莱福兰省，Lidl超市的数量不足十家。Lidl深受大家庭喜爱……2021年，Lidl在荷兰的市场渗透率接近41%。Lidl尤其受到大家庭的青睐。在五人以上家庭的用户中，其市场渗透率显著较高，约为48%。另一方面，在单身家庭中，Lidl的市场渗透率不足34%。……如拥有孩子的富裕家庭……在Lidl的顾客中，最大的群体为拥有孩子的富裕家庭。此类家庭类型在2017年构成了近20%的总顾客基础。双收入夫妇倾向于较少光顾Lidl。Lidl的顾客中，此类家庭类型占比略超过7%。