Distribution of programmatic advertising spending in Chile 2023, by format

In 2023, more than half (56.5 percent) of the amount that members of the Chilean Association of Media Agencies (AAM, as abbreviated in Spanish) spent on programmatic advertising went to video ads. Displays and audio respectively accounted for 43.4 and 0.1 percent of their programmatic ad expenditure that year. In 2023, the internet's share in Chile's total ad revenues surpassed 50 percent for the first time.

在2023年，智利媒体代理商协会（AAM，西班牙语中简称）的会员在程序化广告上的支出中，超过半数（56.5%）流向了视频广告。当年，展示广告和音频广告分别占据了他们程序化广告支出的43.4%和0.1%。2023年，互联网在智利广告总收入中的占比首次超过50%。