Most popular football players on Facebook 2023

As of January 2023, the most followed soccer player on Facebook was Portugal's Cristiano Ronaldo with almost 122.3 million fans on the social network. The captain of the Portugal national team is also the most-followed person on Instagram.Athletes and social mediaPopular athletes are often celebrities in their own right with millions of fans worldwide. In terms of soccer players, doing well for your respective league or national team can also earn you the attention of prestigious sponsors, who are of course keen to be associated with popular athletes. Such is the nature of sponsorship and it is only a small step from sponsorship to promotional content on athletes’ personal social media profiles. The average media value per social media post of the most-followed athletes on Instagram can reach staggering heights: in January 2020, the average media value of an Instagram post by Cristiano Ronaldo was 985,441 U.S. dollars.Sponsor profile: NikeOne of the most prolific sporting equipment and athletic apparel providers worldwide is Nike. Much of Nike's success can be attributed to the brand’s global marketing and promotional campaigns which employs sponsorship agreements with college athletic programs, professional sports teams and celebrity athletes to use their products for the promotion of their products. Top soccer players sponsored by Nike are Ronaldo (Portuguese national team), Neymar (Brazilian national team) and Kylian Mbappé (French national team). Other notable athletes with a Nike sponsorship are tennis players Serena Williams and Rafael Nadal, gymnast Simone Biles and figure skater Evgenia Medvedeva. The brand is also the official sponsor of the NBA and WNBA in the United States.

截至2023年1月，Facebook上最受关注的足球运动员为葡萄牙的克里斯蒂亚诺·罗纳尔多，其社交媒体粉丝量接近1.223亿。这位葡萄牙国家队的队长同时也是Instagram上最受关注的个人。知名运动员往往也是各自领域的明星，拥有全球数以百万计的粉丝。就足球运动员而言，在各自联赛或国家队的表现出色，亦能吸引到声名显赫的赞助商的关注，这些赞助商自然渴望与受欢迎的运动员建立联系。赞助的本质即在于此，从赞助到运动员个人社交媒体上的推广内容，仅一步之遥。在Instagram上，最受关注运动员的平均社交媒体帖子的媒体价值可达到令人瞠目结舌的高度：2020年1月，克里斯蒂亚诺·罗纳尔多的一条Instagram帖子的平均媒体价值高达985,441美元。赞助商简介：耐克作为全球最富盛名的运动装备和运动服提供商之一，其成功在很大程度上归功于品牌的全球市场营销和推广活动，该活动通过赞助大学体育项目、职业体育队伍以及知名运动员使用其产品进行产品推广的协议来实现。由耐克赞助的顶级足球运动员包括罗纳尔多（葡萄牙国家队）、内马尔（巴西国家队）和基利安·姆巴佩（法国国家队）。其他获得耐克赞助的知名运动员还包括网球运动员塞雷娜·威廉姆斯和拉斐尔·纳达尔、体操运动员西蒙·拜尔斯和花样滑冰运动员叶夫根尼娅·梅德韦杰娃。该品牌也是美国NBA和WNBA的官方赞助商。