This dataset contains raw Electroencephalogram (EEG) recordings, Matlab programming scripts, and machine learning results associated with the research paper titled "Predicting Consumer Behavior in Onl
Total, direct, and indirect effects for euphoric self-shapingness predicting loyalty (outcome) with fusion as a predictor and past investment as a covariate.
This study aims to evaluate the predictive relationship of attitudes, subjective norms, perceived behavioural control and willingness to buy grocery online.
