FEATURES OF DETERMINING THE DEVELOPMENT PROSPECTS OF THE SERVICE SECTOR

This article analyzes the key features of determining the development prospects of the service sector, including its main factors and evaluation criteria. The role of the service sector in the economy, its connection with digital transformation processes, and directions of innovative development are examined. The study also explores market trends, competitive environment, consumer demand, and the impact of technological changes. The findings highlight the importance of a systematic approach, modern analytical methods, and strategic planning in assessing the future development of the service sector.