Extended E-Commerce Customer Behavioral, Engagement, Churn, and Customer Lifetime Value Dataset

Dataset Description This dataset is an extended and processed version of the publicly available E-commerce Customer Churn Data originally published on Kaggle by Upam22. Original dataset:Upam22, Ecommerce Customer Churn Data, Kaggle.Original Kaggle Dataset The original dataset has been used as the underlying data source and has been processed and extended for research purposes. In this version, additional preprocessing, feature engineering, behavioral and temporal feature construction, and the derivation of Customer Lifetime Value (CLV) have been performed. The extended dataset incorporates customer demographic information, tenure, device and login preferences, transaction and purchasing behavior, customer engagement indicators, browsing activity, purchase-related attributes, churn information, and Customer Lifetime Value (CLV). The additional features were prepared to support research on customer churn prediction, customer behavior modeling, and Customer Lifetime Value estimation using machine learning and deep learning approaches. Modifications and Contributions The following modifications were performed on the original dataset: Data preprocessing and cleaning Feature engineering and transformation Construction of additional behavioral and temporal features Incorporation/derivation of Customer Lifetime Value (CLV) Preparation of the dataset for customer churn and CLV prediction research Data Provenance and Acknowledgment The underlying data were obtained from the publicly available Kaggle dataset created by Upam22. The original dataset creator and source are acknowledged for providing the underlying data. This Zenodo record contains a modified and extended version of the original dataset and should not be considered the original creation of the underlying data. Users of this dataset should also consult and comply with the licensing and attribution requirements associated with the original Kaggle dataset. Intended Use The extended dataset is intended for academic and research purposes, particularly for studies involving: Customer churn prediction Customer Lifetime Value (CLV) estimation E-commerce customer analytics Customer behavioral analysis Customer lifecycle modeling Machine learning and deep learning Multi-task customer prediction