Coronavirus impact on TV advertising growth y-o-y in Europe 2020

Compared to the same period the year before, January to March 2020 saw a decrease in TV advertising volume in both Italy and the UK. Italy, which was the first country in Europe to be impacted hard by the coronavirus pandemic, saw a five percent decline. Other countries like Belgium and the Netherlands, which at the time of writing are a few weeks behind Italy in terms of the impact the virus has caused, actually witnessed a small growth in TV advertising volume.For further information and updates about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

相较于前一年同期，2020年1月至3月期间，意大利和英国两国电视广告量均有所下降。意大利作为欧洲最早受到新冠疫情严重冲击的国家，其广告量下降了5%。至于比利时和荷兰等国家，在撰写本文时，它们相较于意大利在病毒影响方面落后几周，实际上电视广告量却出现了小幅增长。欲了解更多关于新冠疫情（COVID-19）的详细信息及最新动态，请访问我们的专门数据与事实页面。