THE IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS STRATEGY AND OPERATIONAL MANAGEMENT

This article explores the transformative impact of Artificial Intelligence (AI) on business strategy and operational management. It highlights how AI technologies are reshaping the way organizations interact with customers, optimize operations, and make informed decisions. By leveraging AI, businesses can automate routine tasks, analyze vast amounts of data for valuable insights, and enhance customer relationships through personalized experiences. However, the integration of AI also presents legal, ethical, and privacy challenges that organizations must navigate. The article emphasizes the importance of adopting responsible AI practices to mitigate risks, ensure compliance with regulations, and foster customer trust. As AI continues to evolve, businesses that embrace this technology stand to gain a significant competitive advantage in the rapidly changing marketplace.