Bangladesh Marketing Innovation for Health (MIH) Project Endline Survey 2015/2016

The Marketing Innovation for Health (MIH) Endline Survey 2015/2016 provides endline data for the evaluation of USAID/Bangladesh’s MIH project, a social marketing activity designed to provide comprehensive health and family planning education, products and services in 19 priority districts of rural Bangladesh. The endline survey collected data from a representative sample of target households and ever-married women of reproductive age in MIH project areas and from comparable non-project adjacent areas. The endline survey complements the MIH Baseline Survey conducted in 2013/2014 and it allows to track changes in key outcome indicators. Data from both surveys supports conducting an impact evaluation of the MIH using a quasi-experimental difference-in-differences design.