THE ROLE AND IMPORTANCE OF THE NATIVE LANGUAGE IN MODERN COMMUNICATION

This article analyzes the role and importance of the native language in modern communication. In the twenty-first century, when information exchange has accelerated and digital communication tools have expanded significantly, the native language plays a crucial role in shaping individual thinking, preserving national identity, and strengthening social unity. The article examines grammatical categories, stylistic possibilities of language, the role of literature in language development, and the issues of preserving and improving the native language in the context of globalization. It also discusses the influence of the Internet, mass media, and social networks on language norms and substantiates the need to develop speech culture within the education system.