PredSearch | Web Search Data | Canada | Amazon, Google, TikTok - 2 years historic coverage, ...

PredSearch web search data support use-cases in industries like:

Online Retail & Brick and Mortar
- Market web search data demand infers underpenetrated value pools: market demand from leading websites vs. own website (client).
- New trends detection for private label product development based on data depth (niches)
- Search experience when customer is log-in vs. when is not: increasing conversion when not having the ability to adapt content based on previous purchases
- Relevant local product assortment vs. central catalogue direction (i.e., avoid showing in Canada the same catalogue than United States)
- Expansion to new markets based on search relevance to product catalogue

Consumer brands
- Product development insights based on growing search segments including existing competition analysis
- Very early trends detection due to the granularity and depth of search data (+25k terms/market/category/week in large markets)

Hedge funds and quantitative alternative investments
- Identification of high increase or decrease in search volume from particular publicly traded brands across markets, and their expected alphas in the stock market.

Digital marketing and data-intelligence agencies
- Click Share and Conversion Share analysis per category/market
- Relevant local behaviors on purchase intent linked to search terms

Predictive AI model
- Historical search keywords ranked by volume to train AI model in search predictions

Uniqueness of PredSearch data:
* 99.9% accuracy
* Very high granularity on web search data depth
* Can be grouped daily, weekly, monthly and quarterly level
* Can be delivered 48hrs after the occurrence, much faster than traditional data providers: Nielsen, Kantar, IRI
* 2-years of historic coverage
* We are flexible to explore new markets and commercial websites

Sourcing technology is a combination of:
1. Webscrapping
2. APIs
3. Crowdsourced data
All integrated into a master table per market

搜集汇总

背景与挑战

背景概述

该数据集提供加拿大市场长达两年的历史网络搜索数据，覆盖亚马逊、Google和TikTok等平台。它支持在线零售、消费品牌和对冲基金等多个行业的应用，具备高精度、高数据粒度和快速交付等独特优势。