My Botswana-My brand: Examining the Authentic Citizens' Voice about the country' s brand associations

Two questions were used in a questionnaire to gauge contry brand associations i.e., an open ended question and close ended questions. The open ended question asked respondents to state three (3) things that come to their mind when they think of Botswana. For the closed ended question, 15 items that were adapted from previous studies anchored on 5 point Likert scale were used to measure brand associations.