火烧饼在团购平台的促销力度效益比数据

本项数据分析以台州府城传统非遗美食——火烧饼在团购平台的相关销售数据为分析要素，在网络团购平台的优惠券会大幅影响产品销量和餐馆的经营效益，平台优惠券与效益比的数据对于产品的促销折扣决策具有决定性意义。产品的优惠力度效益比数据分析能让餐饮企业更好优化下阶段的经营计划，针对产品制定更好的网红营销推广方案，不同的区域、时间节点，采取适当的促销力度，在适当让利游客的情况下，既提高产品销量，又保证商家的经营效益。本项数据分析旨在提升老字号餐饮企业的经营管理能力，可以向相关行业从业者进行广泛推广，行业内商家均可通过适当的促销力度来保证经营效益。1.数据采集：饭店在不同时间周期对火烧饼的菜品定价Q、计划销量P、平台券立减额D、领券后价格H、实际销量I，按照周期进行整理归纳。 2.数据运算：对采集得到的数据按照如下公式进行计算：优惠力度效益比IQ=(Q*G*I)/(Q*P)，其中G表示优惠力度，由领券后价格和菜品的定价相比得到，G=H/Q，为百分比值。 3.数据分析：根据产品的促销力度效益比IQ可分析团购平台优惠券力度对产品销售效益带来的影响。在不进行任何促销时，按照饭店对菜品的直接定价Q及推演计划销量P，IQ值为1；IQ越高，说明在当前周期内发放当前额度的平台优惠券取得的效益越高；IQ越低，说明在当前周期内发放当前额度的平台优惠券取得的效益越低。

This data analysis takes Huoshao Bing, a traditional intangible cultural heritage (ICH) delicacy from Taizhou Prefecture, and uses its relevant sales data on group-buying platforms as the analysis subject. Group-buying platform coupons can significantly affect product sales and the operational efficiency of catering establishments, and data on the benefit ratio of platform coupons to operational efficiency is decisive for product promotional discount decision-making. Data analysis of the benefit ratio of product promotional intensity can help catering enterprises better optimize their next-stage business plans, develop better influencer marketing promotion strategies for their products, and adopt appropriate promotional efforts in different regions and at different time nodes. By offering reasonable discounts to tourists, enterprises can not only boost product sales but also ensure the operational efficiency of businesses. This data analysis aims to enhance the operational and management capabilities of time-honored catering enterprises, and can be widely promoted to relevant industry practitioners. All merchants in the industry can ensure their operational efficiency by implementing appropriate promotional efforts.
1. Data Collection: Catering establishments organize and summarize the dish pricing Q, planned sales volume P, platform coupon deduction amount D, price after coupon redemption H, and actual sales volume I of Huoshao Bing across different time cycles.
2. Data Calculation: Calculate the collected data using the following formula: Benefit Ratio of Promotional Intensity IQ = (Q × G × I) / (Q × P), where G represents the promotional intensity, calculated as the ratio of the price after coupon redemption to the dish pricing, i.e., G = H/Q, expressed as a percentage value.
3. Data Analysis: The impact of the intensity of group-buying platform coupons on product sales efficiency can be analyzed based on the benefit ratio of promotional intensity IQ. Without any promotions, according to the catering establishment's direct dish pricing Q and projected planned sales volume P, the IQ value equals 1. A higher IQ indicates higher efficiency obtained by issuing platform coupons of the current amount in the current cycle, while a lower IQ indicates lower efficiency achieved by such coupons in the same period.

搜集汇总

背景与挑战

背景概述

该数据集记录了火烧饼在团购平台的促销数据，包含923条记录，涉及定价、销量、优惠券力度等关键字段，核心指标促销力度效益比（IQ）用于分析优惠券对销售效益的影响。数据集旨在帮助餐饮企业优化促销策略，提升经营效益，适用于住宿和餐饮行业的决策支持。