Media Analysis (MA 90, Print Media)

Media usage. The main focus of this survey part is on a detailed
recording of the print media, while information on the broadcast media
were surveyed more summarily.

Topics: frequency of practicing selected leisure activities; use of
radio and television; opportunities to read; detailed determination of
the degree of familiarity and frequency of use of newspapers, magazines
as well as supplements with radio and television guide; newspaper and
magazine subscriptions; use of reading circles; receipt of a magazine
in a folder; membership in a book club; frequency of going to the
movies and time of last going to the movies; possession of television
and television accessories, video recorder, video camera; color or
black-and-white television; teletext reception; possession of a
telephone; possession of a bicycle; possession of a car; frequency of
renting video cassettes; presence of a cable connection in building or
residence; possession of selected entertainment electronics devices in
the household; possession of durable economic goods such as washing
machine etc; possession and type of radio and recording equipment;
having a yard; pets; public transportation close to home; residential
status and number of renters in the building; age of building; length
of residence in the building; performing do-it-yourself and repair
activities; time of last vacation trip and vacation destination;
shopping habits in purchasing groceries and beverages; preferred type
of store.

Demography: sex; position in household; domestic activity; age;
marital status; marriage or duration; religious denomination; place of
residence and size; school education and vocational training;
employment of respondent and head of household; size of household;
number of persons under and over 14 years; net household income; income
of respondent; number of persons with personal income and employment;
possession of drivers license.

Interviewer rating: willingness to cooperate and interest of
respondent in survey topic; length of interview; month and weekday of
interview.