Bilingual Dataset of Multinational Brand Posts and Consumer Replies from Platform X (Turkish and English)

This dataset consists of posts and consumer replies from a curated selection of Fortune 500 companies from 2021 that actively maintained Platform X accounts in both English and Turkish. The sample includes 33 multinational brands spanning various industries: fast-moving consumer goods (FMCG), fast food, technology, automotive, apparel, retail, finance, and logistics.

All Platform X messages posted by these brands, along with corresponding consumer responses, were collected over a five-year period, from June 2016 to June 2021. The dataset initially contained a total of 8,101,034 English and 735,459 Turkish messages. Among these, the English dataset includes 2,708,874 brand posts and 5,392,160 consumer replies, while the Turkish dataset comprises 245,422 brand posts and 490,037 consumer replies.

All files are in GZIP compressed parquet format.