eCommerce Benchmark KPIs: Smoking Supplies in Vietnam

In 2023, next to an add-to-cart rate of 11.3%, a cart abandonment rate of 75.8%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs for Smoking Supplies in Vietnam also consist of an AOV of US$73, a discount rate of 12.6%, and a return rate of 0.9%.

于2023年，越南烟草用品电商领域的基准关键绩效指标（KPIs）包括11.3%的加入购物车率、75.8%的购物车放弃率、2.7%的转化率，此外，平均订单价值（AOV）为73美元，折扣率为12.6%，退货率为0.9%。