PRIORITY DIRECTIONS FOR IMPLEMENTING INTERNATIONAL MANAGEMENT PRACTICES IN MANAGING FOREIGN INVESTMENT ATTRACTION PROCESSES

The globalization of the world economy, the acceleration of international capital flows, and the intensifying competition among countries for foreign investment have created the need for new approaches to managing foreign investment attraction processes. Under contemporary conditions, the success of attracting foreign investment is determined not only by natural resources, geographical location, or tax incentives, but also by the institutional quality of investment management, the implementation of international management standards, the quality of services provided to investors, and the effectiveness of public administration. Consequently, the adoption of international management practices in foreign investment attraction has become one of the strategic priorities of economic policy.