Data and script files for preparing and performing the conjoint analysis: 1. R script for creating the choice cards used in the survey. 2. Data and R script for the prestudy. 3. Data and R script for
Collection of Taobao Face Cream Reviews from 2023 to 2025 across Four Price Ranges, totaling 50,400 entries from 12 brands. The data includes: Product Name, User ID, Time, Specification, Skin Type, Re
The COVID-19 pandemic has impacted the daily lives of individuals across the world as multiple variants continue introducing new complexities. In December 2021, which is when we conducted our study, p
Pre-analysis Plan for Study of Conjoint Design. The goal of the study is to determine how the number of attributes offered to respondents in a conjoint experiment affects the quality of responses. In
