AGS - Consumer Spending (Canada, Census Divisions)

Consumer Spending is based on Statistics Canada's annual Survey of Household Expenditures. The merchandise line and retail potential allow for seamless transition between the Retail Potential databases for Canada.

The spatial aggregation used to project the data in this dataset are the Census Divisions in Canada.

This dataset is curated and maintained by Applied Geographic Solutions (AGS), and its usage is subject to Applied Geographic Solutions end-user license agreement. More info: https://appliedgeographic.com/

Fields Included:
- Household expenditure by product category
- Number of households
- Total household expenditure

You can check these datasets metadata and dictionary in CARTO’s Spatial Data Catalog:
https://carto.com/spatial-data-catalog/browser/dataset/ags_consumer_sp_c6dd9525/

Example Use Case:
Enrich your customer data in Canada with a vast array of consumer spending variables, characterise the areas in which your most profitable customers live, in what else do they spend their annual budgets, and look for similar areas in other parts of the territory so as to inform your site planning and site consolidation decisions. Plan your geomarketing campaigns by analysing the most recent and granular official consumer spending and household expenditures data in Canada.