U.S. media use: time spent reading magazines 2010-2018

The statistic above presents data on the daily time spent reading magazines per capita in the United States from 2010 to 2015 and offers a forecast for the period 2016 to 2018. An average U.S. consumer spent 18 minutes daily reading magazines in 2015. Media use - additional informationIt is estimated that the amount of time people spend reading magazines daily is decreasing. In 2010, the average U.S. consumer spent 24 minutes per day reading magazines, but this value is estimated to have dropped to 18 minutes per day in 2015. Despite a decrease in time spent reading magazines, daily usage of major media sources is on the rise. In 2011, an average American spent 668 minutes with major media daily. This included digital media and offline media. By 2015, this figure rose to 720 minutes and is expected to increase further to 728 minutes by 2018. Daily media use is quite prominent in the United States, with an average of 251 minutes daily dedicated to television use and 132 minutes of online activity from a laptop or desktop computer as of 2015. The magazine industry must therefore adopt digital strategies in order to maintain its place in the market.

上述统计数据展示了2010年至2015年美国人均每日阅读杂志的时间数据，并对2016年至2018年的时间段进行了预测。2015年，美国普通消费者每日用于阅读杂志的时间平均为18分钟。关于媒体使用情况——附加信息：据估计，人们每日阅读杂志的时间正在减少。2010年，美国普通消费者每日阅读杂志的时间平均为24分钟，但这一数据预计已降至2015年的每日18分钟。尽管阅读杂志的时间有所减少，但主要媒体资源的使用量却在上升。2011年，平均每位美国人在主要媒体上花费的时间为668分钟，这包括数字媒体和离线媒体。到2015年，这一数字上升至720分钟，并预计到2018年将进一步增加到728分钟。截至2015年，美国每日的媒体使用时间非常显著，平均每天有251分钟用于电视观看，以及132分钟的笔记本电脑或台式电脑在线活动。因此，杂志行业必须采纳数字化战略，以保持其在市场中的地位。