U.S. total candy sales 2015-2016, by holiday/event

On Easter in 2015 and 2016, Americans purchased some 3.48 billion U.S. dollars of candy, a larger amount than any major U.S. holiday. In comparison, candy sales on Valentine’s Day amounted to only 2.79 billion U.S. dollars. Leading Candy Companies in the U.S. The two largest confectionary companies in the United States are Hershey and Mars, which both made up about a thirty percent share of the total U.S. confectionary market in 2017. Mondelez, which owns the brands Sour Patch Kids and Cadbury, accounted for a five percent share of the U.S. market in that year. Holiday Candy in the U.S. One of the most popular ways to celebrate a birthday or holiday in the United States is to give a gift of candy, especially on holidays like Valentine’s Day, Mother’s Day or Father’s Day. Candy sales tend to peak around major holidays in the United States. A 2019 survey found that Americans on average planned to spend around 20.78 U.S. dollars on candy on Easter, making it one of the top product categories associated with Easter celebrations.

于2015年至2016年的复活节期间，美国消费者共购买了约34.8亿美元的糖果，这一数字超过了任何其他美国主要节日的消费总额。相较之下，情人节糖果销售额仅为27.9亿美元。美国领先的糖果公司中，赫斯基（Hershey）和玛氏（Mars）两大糖果制造商在2017年占据了美国糖果市场总份额的大约三十个百分点。蒙德兹（Mondelez），其旗下拥有Sour Patch Kids和吉百利（Cadbury）等品牌，当年在美国市场的份额为五个百分点。在美国，赠送糖果是庆祝生日或节日的最受欢迎方式之一，尤其是在情人节、母亲节或父亲节等节日。糖果销售额往往在重要节假日达到顶峰。2019年的一项调查显示，美国消费者平均计划在复活节上花费约20.78美元购买糖果，使其成为与复活节庆祝活动密切相关的顶级产品类别之一。