Tag management software market share worldwide 2023

Google dominated the tag management industry in 2023, with two of its tag management technologies maintaining the top positions in the global market. Google Tag Manager was first with a market share of nearly 94 percent, followed by Google Publisher Tag who had market share of around 1.5 percent. Google maintained more than 95 percent of the total tag management market.

在2023年，谷歌公司在标签管理领域占据主导地位，其两款标签管理技术在全球市场中稳居前列。谷歌标签管理器以近94%的市场份额位居首位，紧随其后的是谷歌发布标签，其市场份额约为1.5%。谷歌公司占据了超过95%的标签管理市场总份额。