Code-Point

Code-Point® precisely locates 1.7 million postcode units in Great Britain and Northern Ireland. Each unit contains an average of 15 adjoining addresses.

For direct marketers, Code-Point® helps you maximise your response rates by targeting customers in the best postcodes for your offering.

Code-Point is a powerful insights tool. It shows up geographical hot-spots so you can target local action on, for example, petty crime or disease outbreaks.

We give you the split between residential and commercial addresses in each postcode. This lets you work out which areas to target for services like business broadband.

Code-Point provides a precise geographical location for each postcode unit in the United Kingdom. It also contains additional information, for example, NHS region and area codes, local government county, district and ward codes, PO boxes and the total number of addresses, both domestic and non-domestic, in each postcode unit. Code-Point includes Gridlink® data. Gridlink is a consortium initiative involving a number of government agencies that have cooperated to improve the consistency and quality of spatially referenced, postcode-based data.

Code-Point® 精确定位大不列颠及北爱尔兰的1.7百万个邮政编码单元。每个单元平均包含15个相邻地址。对于直接营销者而言，Code-Point® 通过针对您提供服务的最佳邮政编码，帮助您最大化响应率。Code-Point是一种强大的洞察工具，它能揭示地理热点，以便您能够针对诸如小额犯罪或疾病爆发等局部问题采取行动。我们为您提供每个邮政编码单元中住宅和商业地址的分布情况，这有助于您确定哪些区域适合目标商务宽带等服务业。Code-Point为英国每个邮政编码单元提供精确的地理定位，同时包含额外信息，例如国家健康服务体系区域和区域代码、地方政府县、区和选举区代码、邮政信箱以及每个邮政编码单元国内和境外地址的总数。Code-Point还包括Gridlink®数据。Gridlink是由多个政府部门合作发起的联盟倡议，旨在提高基于邮政编码的空间参照数据的统一性和质量。