Impact of Social Media Influencers on Brand Perception Among Gen Z College Students at San Sebastian College Manila

In today’s ever evolving digital world, it’s impossible to ignore the influence of social media in the lives of young people. As students ourselves, we’ve often found our choices what to wear, what to try, what to trust shaped by the people we follow online. This realization inspired our research. This research doesn’t just talk about marketing it reflects a larger conversation about authenticity, modern identity, and how our generation makes choices in a media saturated world. Our hope is that this work not only informs businesses and marketers but also encourages students, educators, and even influencers themselves to think more critically and meaningfully about their roles online.