[SAMPLE] Audience data / CTV (Connected TV) USA / US market

The general taxonomy contains a default scope of data related topics, based on the user's browser and mobile app activity through last 30 days. There are classical Demographic, purchase interests, intentions. How you can use our data? There are two main areas where you can use our data: • marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. • ad tech companies - enriching 1st party data or using our raw data by your own data science team

搜集汇总

背景与挑战

背景概述

该数据集为美国CTV（联网电视）受众样本数据，基于用户最近30天的浏览器和移动应用活动，涵盖人口统计、购买兴趣及意图等维度。可用于营销人员精准定向广告投放，或供广告技术公司丰富第一方数据、进行自有数据分析。