Appendix 5.2 Result of topic modeling on WeChat posts

id: unique id number of WeChat postAccount: WeChat public accounttime: date of post publicationtitle: title of WeChat postcontent: content of WeChat postmedia: number of multimedia objects in WeChat postURL: permanent link of WeChat postofficial: official affiliation of WeChat post (1=official media, 0=non-official media)segcon_unlist: tokenized content of WeChat postX1 ~ X115: proportions of individual corpus topicsadvertise: proportion of advertisement topicsentertain: proportion of entertainment topicslifestyle: proportion of lifestyle topicspoplit: proportion of pop literature topicsmain_melody: proportion of main melody topicspatriotism: proportion of patriotism topicspolicy_announce: proportion of policy announcement topicspositive_energy: proportion of positive energy topicsdomestic_news: proportion of domestic news topicsworld_news: proportion of world news topicsnews: proportion of news themepropaganda: proportion of hegemonic discourse themesoft_content: proportion of soft content thememultimedia: proportion of topics highlight multimedia content<br><br>