Place Attachment, Entrepreneurial Self-Efficacy, and Innovation and Entrepreneurship Education: Explaining Returnee Entrepreneurial Intention among Vocational-College Students in China

This study examines how affective, cognitive, and educational factors jointly shape returnee entrepreneurial intention within the context of China’s rural revitalization strategy. Drawing on the Theory of Planned Behavior, we develop and test a model linking place attachment, entrepreneurial self-efficacy, and innovation and entrepreneurship education using survey data from 1,201 vocational-college students.