West Georgia Auto Shop Review-Response Dataset: Reply Rates and Hand-Graded Reply Quality for 68 Tire and Auto Repair Shops (Carroll, Paulding, Douglas, Haralson, Heard Counties, Georgia)

This dataset provides aggregated, per-shop metrics on how 68 independently owned and chain tire/auto-repair shops across five West Georgia counties respond to Google reviews. Derived from a corpus of 5,716 Google reviews collected on 2026-08-01, it reports per shop: total and negative (1-2 star) review counts, star rating, reply rate to all reviews and to negative reviews specifically (each with a 95% confidence interval), and a hand-graded breakdown of the 249 owner replies sent to negative reviews across four categories: apology, concrete remedy offered, generic/template language, and deflection. County-level benchmarks are included for the same metrics. All owner-reply category counts come from an independent human hand-grading pass conducted 2026-08-07 that corrected an earlier automated classifier's output; the classifier's own measured accuracy (81.83% overall) is reported for transparency but its raw output is not used in any published figure. No verbatim review text, reviewer-identifying information, or owner-reply text is included, this is derived/aggregate data only.