Washington State University Data Center Dataverse

The gift of the Stowell Datasets, a digital archive of psychographic data, to the College of Liberal Arts (and continued gift of new datasets) provide a unique opportunity for WSU to facilitate access to a valuable research resource. The datasets include over 350 individual major media market surveys (CATI, Random Digit Dialing telephone surveys) collected over the period 1989-2001 and feature approximately n=1,000+ respondents for each market for each year.

斯托威尔数据集的捐赠，该数据集为心理画像数据的数字档案，以及（及其后续新数据集的持续捐赠）为华盛顿州立大学（WSU）提供了利用宝贵研究资源的独特机遇。这些数据集包括超过350个独立的大中型媒体市场调查（计算机辅助电话调查、随机拨号电话调查），收集时间跨度为1989-2001年，并且每个市场每年均包含约n=1,000+名受访者。