Preference for personalization vs. privacy in CX in the U.S. 2022, by ethnicity

During a 2022 survey among online consumers in the United States, 40 percent of respondents who identified as Black or African American expressed a preference for a personalized shopping experience, whereas 24 percent favored privacy. Meanwhile, 37 percent of white and 36 percent of Asian interviewees opted for privacy over personalization. According to the same study, almost half of U.S. internet users thought advertising and marketing personalization often felt invasive.

在2022年对美国在线消费者进行的一项调查中，40%的非洲裔或非裔美国人受访者表示偏好个性化的购物体验，而24%的人更倾向于隐私保护。与此同时，37%的白色人种受访者以及36%的亚洲受访者则更倾向于隐私而非个性化。根据同一项研究，近一半的美国互联网用户认为广告和营销的个性化往往让人感到侵犯。