Sweden now 1976-I
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下载链接：
https://researchdata.se/catalogue/dataset/snd0056-1/1.0
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资源简介：
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
Questions put in the 1976 survey are replications from the years before.
Purpose:
Collect broad information about interests, purchasing habits and media choices
提供机构：
IMU-Testologen AB
创建时间：
2016-03-02
