Role of Emotional Appeal-Enabled Educational Marketing (EAEM) in the Digital Era: A Fuzzy TISM Approach for Enhancing Students' Engagement

Expert Opinion (Factor Selection): This file utilises experts' opinion to select the EAEM factors. Expert Opinion (Fuzzy Analysis): This file utilises experts' opinion to analysis the dependency and interdependency among EAEM factors. Moreover, this data is used to analysis the FUZZY TISM and Fuzzy MICMAC.