Madagascar (2013): [Evaluation study] Comparing women exposed to the campaign of IUD versus those not exposed in three zones of Madagascar (Antananarivo, Mahajanga and Toamasina).

In 2008, PSI/Madagascar started its Women's Health Project that focuses on the promotion of family planning long term methods such as IUD and Implant to contribute on improving the health of women of reproductive age, and to reduce the maternal mortality rate. From 4th May to 21st May 2013 and from 5th August to 14th August 2013, PSI/M conducted a campaign about IUD through a TV, radio and IPC activities performed by the family planning counselor. The Post-Campaign study determines the impact of the campaign on the reproductive women targeted.