eCommerce Benchmark KPIs: Camping & Adventure in Thailand

In 2023, next to an add-to-cart rate of 7%, a cart abandonment rate of 76.2%, and a conversion rate of 1.7%, the eCommerce Benchmark KPIs for Camping & Adventure in Thailand also consist of an AOV of US$92.9, a discount rate of 10.1%, and a return rate of 3.8%.

于2023年，泰国露营与探险类电子商务基准关键绩效指标（KPIs）中，除7%的加入购物车率、76.2%的购物车放弃率和1.7%的转化率外，还包括平均订单价值（AOV）为92.9美元、折扣率为10.1%以及退货率为3.8%。