Global market size of vitamins, minerals and supplements 2007-2017, by category

Vitamins, minerals, and supplements are a great way to enhance one’s diet and nutritional intake, and the market for such products has increased in size rapidly between 2007 and 2017. The largest segment of the vitamin, mineral, and supplement market is dietary supplements, which was valued at about 60.8 billion U.S. dollars in 2017. Healthy Consumer Behavior in the U.S. According to a 2017 survey, over half of U.S. consumers have either started to or have been reading labels and comparing sodium levels in different soups, breads, and frozen meals, as well as cutting back on foods high in saturated fats. Functional Foods According to the Mayo Clinic, functional foods refer to a broad category of foods that have an added benefit beyond basic sustenance. For instance, yogurt could be considered a functional food since it often contains probiotics, or beneficial bacteria. In the United States, around 23 percent of adult consumers are interested in probiotics, for adults aged 18 to 34 years, this share increases to 32 percent

维生素、矿物质及补充剂是提升个人饮食与营养摄入的有效途径，此类产品的市场规模在2007年至2017年间迅速扩大。在维生素、矿物质及补充剂市场中，膳食补充剂占据最大份额，截至2017年，其价值约为608亿美元。关于美国消费者的健康消费行为，根据2017年的一项调查，超过半数的美国消费者已开始或一直在阅读标签，对比不同汤品、面包和冷冻食品中的钠含量，同时减少高饱和脂肪食物的摄入。功能食品，据梅奥诊所所述，是指一类具有除基本滋养以外额外益处的广泛食品类别。例如，酸奶可被视为功能食品，因为它通常含有益生菌或有益细菌。在美国，约23%的成年消费者对益生菌感兴趣，对于18至34岁的成年人群，这一比例上升至32%。