eCommerce Benchmark KPIs: Beverages in New Zealand

In 2023, next to an add-to-cart rate of 13.2%, a cart abandonment rate of 58.1%, and a conversion rate of 5.6%, the eCommerce Benchmark KPIs for Beverages in New Zealand also consist of an AOV of US$99.2, a discount rate of 10.4%, and a return rate of 2.9%.

截至2023年，新西兰饮料类电子商务的基准关键绩效指标（KPIs）中，除13.2%的添加购物车率、58.1%的购物车放弃率和5.6%的转化率外，还包括平均订单价值（AOV）为99.2美元、折扣率为10.4%以及退货率为2.9%。