Supplementary materials for “From wine expertise to leisure participation: consumer-driven pathways of wine tourism in China”

This item contains the questionnaire, anonymised survey dataset, codebook, interview guide, anonymised interview summary, and supplementary figure files used in the study “From wine expertise to leisure participation: consumer-driven pathways of wine tourism in China”. All potentially identifiable information has been removed from the dataset and interview materials prior to deposit. The files are provided for editorial assessment, research transparency, and reproducibility purposes. The questionnaire file contains no participant data or sensitive information, and full interview transcripts are not publicly shared in order to protect participant confidentiality.