eCommerce Benchmark KPIs: Bags & Accessories in the U.S.

In 2023, next to an add-to-cart rate of 11.7%, a cart abandonment rate of 83.7%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs for Bags & Accessories in the U.S. also consist of an AOV of US$205.3, a discount rate of 10.2%, and a return rate of 16.1%.

于2023年，美国电子商务领域手袋及配饰的基准关键绩效指标（KPIs）显示，除11.7%的加入购物车率、83.7%的购物车放弃率以及1.9%的转化率之外，还包括平均订单价值（AOV）为205.3美元、折扣率为10.2%、退货率为16.1%。